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Blogs
Perspectives on design, development, product, AI and building things that work.
When to Build Custom Software Instead of Buying It
Off-the-shelf tools are the right call, until the day your business is bending itself to fit the software instead of the other way around.
6 min read • 23 Aug 2026
The Software Decisions That Cost the Most Are Made Before Any Code
The code is the cheap part. The choices upstream of it, what to build, for whom, on what foundation, are where projects are quietly won or lost.
5 min read • 23 Aug 2026
What an MVP Is Really For (and Why Most Get It Wrong)
Most teams build a smaller version of the thing they already believe in. A real MVP does the opposite. It goes looking for the reason not to build it.
6 min read • 23 Aug 2026
Why a Tech Partner Who Stays Beats an Agency That Delivers and Leaves
The traditional agency ships the software and disappears. You're left with a product nobody on your side understands and a stranger to call when it breaks.
5 min read • 23 Aug 2026
When You Should Not Build an MVP Yet
Building an MVP is one way to test an idea. It's rarely the cheapest, and sometimes it's the wrong one to reach for first.
5 min read • 23 Aug 2026
How to Find the Useful Insights Hidden in Your Spreadsheets
You don't have a data problem. You have a surfacing problem. The insights are already in your spreadsheets, buried under the thousands that aren't.
6 min read • 23 Aug 2026
What Manual Work Is Really Costing Your Business
The spreadsheets and WhatsApp handoffs holding your team together are quietly capping how big you can get. The first step isn't automation. It's arithmetic.
6 min read • 23 Aug 2026
How to Turn Sales Calls Into Useful Business Knowledge
Every sales call is full of intelligence about your market and your customer. Almost all of it dies the moment the rep hangs up.
6 min read • 23 Aug 2026
When You Should Not Automate a Process
Automate the wrong step and you don't save time. You quietly remove the check that was protecting you.
5 min read • 23 Aug 2026
Which Business Tasks AI Agents Are Actually Good At
An AI agent is the cheapest full-time employee you'll hire, for the right job. The trick is knowing which jobs those are, and which ones will embarrass you.
5 min read • 23 Aug 2026
How to Digitise One Factory Process in 45 Days
Most factory digitalization projects die in the planning phase. The way through is narrow and fast: fix the process that's bleeding, in 45 days, then earn the next step.
6 min read • 23 Aug 2026
How to Digitise an Older Factory Without Replacing Everything
The fear that going digital means ripping out everything that works is why so many factories stay on paper. It doesn't, and here's the alternative.
6 min read • 23 Aug 2026