Ahlada
Ahlada Engineers is a listed Indian manufacturer of steel doors and windows for residential and commercial buildings. Their website didn't match the business behind it. It ran on an aging WordPress build that buried the product range and leaked leads. We rebuilt it on Next.js with custom design and wired every enquiry straight into Salesforce, then took over their search program.
Deliverables
Website Revamp • Salesforce Integration • SEO/AEO
Geography
Hyderabad, India
Stack
Next.js • Express
THE CHALLENGE
Ahlada had spent nearly two decades building a serious manufacturing business: steel doors and windows trusted by builders, architects, and developers across India. What they didn't have was a website that reflected any of it. The site ran on an old WordPress build that looked its age and made the product range hard to explore. Buyers who couldn't find what they needed simply left, and the lead dropoff showed it.
Dated WordPress site
The website ran on an old WordPress build. It looked outdated and didn't reflect the scale of a listed manufacturer.
Range buried
Ahlada makes a wide catalog of residential and commercial doors and windows. The old site made it hard for buyers to browse and find the right product.
Leads dropping off
Clunky navigation meant visitors gave up before enquiring. A lot of potential leads left the site without raising their hand.
Enquiries off the pipeline
Leads that did come in weren't flowing cleanly into the sales team's system, so follow-up depended on manual handling.
WHAT WE BUILT
Rebuilt Website
A full rebuild on Next.js with custom design, replacing the old WordPress site. Faster, cleaner, and built to represent a listed manufacturer properly.
Product Discovery UX
Redesigned UI and UX so buyers can browse the entire range of residential and commercial doors and windows without getting lost. The focus was findability, not decoration.
Salesforce Lead Capture
Ahlada's Salesforce team shared their API, and we wired it into the enquiry form. Every lead now lands in the sales team's Salesforce pipeline automatically, ready for follow-up.
SEO & AEO Program
An ongoing search program covering SEO and AEO, aimed at growing Ahlada's organic visibility and brand presence in search and AI answers.
OUTCOME
Ahlada went from a website that lost buyers to one built to convert them. The product range is now easy to explore, every enquiry flows straight into Salesforce, and the site is set up to grow its organic reach. The engagement grew too: happy with the revamp, Ahlada handed us their SEO and AEO as well.
More Leads
Since the revamp, the client reports lead volume up and cost per lead down, month over month.
Leads Captured
Every enquiry now flows straight into Salesforce automatically, with no lead left sitting in a dead inbox.
Revamp to SEO
One website project grew into an ongoing engagement, with Ahlada handing us their search program too.
CLOSING LINES
Ahlada spent nearly twenty years earning trust in steel. Their website hadn't kept up. We rebuilt it around a single question: does this help a buyer find a product and enquire? Two months later the answer was yes, and a one-off revamp has since grown into an ongoing search partnership. The best sign a build worked is when the client hands you the next job.
“We started with the website revamp and were happy enough with it that we handed them our SEO as well. I approved it as a marketing spend and it has behaved like an investment. Lead volume is up, cost per lead is down, and there have never been surprises on the invoice.”
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